Event marketing is a powerful but pricey proposition for any company. Managers, executives and shareholders always prefer to know that these activities yield results. While shaking hands and meeting folks in person is a great confidence builder, at the end of the day, the investment has to bear fruit. Understanding what makes a successful spend means getting clear on objectives and most importantly measuring key performance indicators of marketing success. Download our exclusive conference analytics whitepaper to learn how and what to measure before, at and after a conference.