Sparx Publishing Group has compiled a list of the key marketing terms that every successful businessperson should know.
Note: We will frequently update this blog and add more key terms down the road, so check back regularly.
A blog is a regularly updated website that provides readers with viewpoints on a variety of topics. There are two main types of blogs: a business blog, which is run by a company, or a personal blog, which is updated by an individual person.
Often referred to as a corporate blog or professional blog, a business blog shares updates and perspectives on a range of topics related to a company. This type of blog releases professional content with the needs of its core audience and stakeholders in mind.
See also: Personal Blog
A call to action (CTA) is a marketing term that refers to the next step a company wants a potential customer to take. A business may use a corporate blog to entice readers to sign up for a particular service or to make a purchase. For example, a brand may end a piece of marketing material with a catchy CTA such as “Subscribe to Our Newsletter!” or “Download Your Free Ebook Now!”
Content refers to any marketing material that is created and distributed to a company’s target audience. In order to attract readers to their brand, a company must publish content that is valuable, relevant, and consistent with their audience’s needs and interests. Content can include articles, ebooks, social media posts, videos, podcasts, or webinars, to name a few.
Content marketing is a marketing strategy used to help a business garner the attention of a defined target audience. A business can appeal to their target audience by strategically distributing relevant and consistent content that caters to the audience’s needs and wants. This marketing approach helps a business reach their goals, such as increased sales or email registrations, for example.
Earned media is any content that has been published or broadcast about a business that has not been written or paid for by that company. This type of media is produced by a third party and can include news coverage, an article, or a social media post. Earned media helps a business build brand awareness and publicity in an organic manner. One form of earned media is word-of-mouth marketing.
See also: Paid Media
Interruption marketing interrupts the customer’s experience to show them promotional messages. The audience does not have to give their consent to receive such messages. Interruption marketing is often characterized in negative terms, such as annoying and disrupting. An example of interruption marketing is telemarketing phone calls. Other terms for interruption marketing include interruptive marketing, interrupt marketing, traditional marketing, direct marketing, and outbound marketing. The opposite of interruption marketing is permission marketing.
See also: Permission Marketing
In the world of marketing, a lead refers to a potential customer and client. Marketing efforts aim to generate new leads and then convert them – or, in other words, acquire new customers and get them to respond to a call to action, such as visiting a website or making a purchase.
Similar to earned media, paid media helps a business garner attention and awareness. Unlike earned media, however, paid media involves marketing efforts that a company has purchased. It includes traditional advertisements and commercials.
See also: Earned Media
With permission marketing, the audience is given the choice to opt in to receive promotional messages. The audience must consent to receive such messages. Permission marketing is often characterized in positive terms, such as personal and relevant. An example of permission marketing is opt-in email newsletters. The opposite of permission marketing is interruption marketing.
See also: Interruption Marketing
A personal blog is usually written by one person who shares their viewpoints on a wide range of topics. Unlike a professional blog, the writer can write and release content as they see fit, without a focus on the audience’s specific needs.
See also: Business Blog
Word-of-mouth marketing is a form of earned media. If a business releases something buzzworthy, then organic discussions about that particular brand, product, or service occur. These discussions can influence others to look into the brand, product, or service, thereby building awareness for the company. Word-of-mouth marketing is a cost-effective way to generate buzz.
If you have any additional questions, or if you require any marketing-related assistance, feel free to reach the qualified marketing experts at Sparx Publishing Group.