• Content Marketing /

The final installment of our three-part series on business blogging includes tips for putting together a highly effective blog, with examples that companies can learn from. In addition, Sparx provides information about alternative digital marketing tools that can help elevate your brand.

• Marketing /

Optimism, out-of-the-box thinking, and pioneering ideas – that’s just a typical day’s work for forward-thinking marketing leaders Seth Godin, Simon Sinek, and Marie Forleo. And they’re all striving, each in their own way, to help make the world better.

• Content Marketing /

This is the second installment of our three-part series on business blogging. It covers four important drivers that determine whether or not your company blog will succeed: commitment, continuity, competition, and cost.

• Content Marketing /

Understanding core marketing concepts is one of the keys to success in business. To help, Sparx Publishing Group has compiled a list of marketing terms that you need to know. We will update this list with more terms on a regular basis, so be sure to bookmark this blog post and check back frequently!