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What is Sparx Trading? A Content Marketing Success Story

It seems like more and more people are taking control of their wealth through self-directed investing. However, trying to find comprehensive information about online brokerages isn’t always easy. That’s why Sparx Trading was born. Find out how Sparx Trading helps make the world better via successful content marketing that empowers Canadians to improve their financial wellbeing with accessible and valuable content.

/ 5 mins / SparxTeam

Think of your last (virtual) dinner party – maybe terms like “zero-commission trading” or “ETF” came up in conversation. These days, it seems like everyone and their grandma is interested in DIY investing. Perhaps you’ve even considered it, finding yourself Googling online brokerages.

If you’ve ever tried to find information to compare online brokerages, you know it’s not always an easy feat. In fact, you may have spent more time going down reddit rabbit holes than actually putting your hard-earned money to work. Solving this problem was the spark that brought Sparx Trading into existence.

Founded in 2011 in Vancouver, Canada, Sparx Trading was built to make it easy for self-directed investors with different levels of knowledge and experience to research and choose an online brokerage. The overwhelming number of products, services, and materials available in the online brokerage space resulted in a clear need for an educational platform that provided reliable, straightforward, and most importantly, accessible information.

What Does Sparx Trading Do?

  • Helps self-directed investors research and compare online brokerages. Investors come in three main types: those who use portfolio managers to help them make investing decisions, those who use robo-advisors, and self-directed or DIY investors, those who build and manage their portfolios themselves. Sparx Trading’s main focus is on self-directed investors.

    While self-directed investors don’t pay for the services of a portfolio manager, they still have to invest via an online brokerage — which has its own set of potential fees and features — to be able to trade stocks on an exchange.

    Sparx Trading is a one-stop source of industry-grade information for DIY investors about online brokerages. Users are able to find deals, read brokerage reviews, and compare online brokerages with a comprehensive tool.

    The information is designed to improve financial literacy and increase transparency when it comes to online brokerages and the world of investing. In other words, to level the playing field for DIY investors. The material is usable, impartial, accurate, and all in one place, so users at varying levels of experience can make their own decisions on which online brokerage is best for them.

    By having access to this information, self-directed investors are empowered to build their wealth by choosing an online brokerage that can best help them achieve their specific financial goals. 
  • Provides information and analysis for industry professionals. When it comes to news and trends in the online brokerage space, it can be challenging for those in the industry to stay up to date on everything that’s happening, too.

    Each week, Sparx Trading releases the Weekly Roundup, an informative and fun blog that curates important developments in the online brokerage space, and delivers an insightful and data-driven analysis of each development.

    The Weekly Roundup also helps professionals stay on top of overarching customer sentiment by highlighting topics that self-directed investors are discussing across a variety of online forums.

Why is Sparx Trading a Great Example of Content Marketing?

With its unique Weekly Roundup blog series, brokerage comparison tool, index of current deals and promotions, and comprehensive review pages for online brokerages, Sparx Trading produces some pretty valuable and successful content — and others think so too.

In fact, after Sparx Trading was launched in 2011, it attracted the attention of DIY investors and major Canadian financial brands (including several big banks), as well as other businesses in the finance space. Not only did these audiences find value in our content, we also connected with companies who wanted content marketing help, similar to what they’d seen on Sparx Trading. And so, Sparx Publishing Group was born!

Starting with Sparx Trading, a brand that is entirely content-driven, Sparx Publishing Group has worked with many brands on increasingly complex digital marketing challenges. Meanwhile, we continue to build content for Sparx Trading and find new ways to deliver even more value to audiences in the online brokerage space. 

By doing this, we exemplify what we’re able to achieve with content marketing: publishing consistent, timely, value-added content to an engaged audience. We know our content marketing methods work because we’re both the chef and the guest!  

Sparx Trading also aligns with Sparx Publishing Group’s mission to make the world better. Through the content produced by Sparx Trading, self-directed investors are given the tools to improve their financial well-being, a key indicator of overall lifestyle and happiness.

Create Impactful Content Marketing Campaigns with Sparx 

At Sparx, our mission is to create content to make the world better.

If you want to create successful, value-added content but aren’t sure where to start, the experts at Sparx Publishing Group are always available to chat. We help purpose driven organizations secure their website, create great content, build experiences to delight their customers, and help grow their business. You can reach us here.

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