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Marketing for the circular economy

Working to build Canada’s circular economy? Sparx is the full-service marketing and communications partner you’ve been looking for. We help organizations, stewardship programs, recyclers, and producers grow their impact.

Circularity is often easier done than said

We get it. It’s not always easy to communicate the impactful work your organization is doing in circular economy. Regardless of your role, stakeholders are looking to you to synthesize complex concepts into digestible pieces of content. That’s where we come in.

Sparx has worked in the circular economy since 2021, so we understand how to communicate what you do because we understand it ourselves.

We work with stewardship programs, recyclers, producer responsibility organizations, municipalities, and more to ensure your message captures attention and maintains engagement while still meeting high standards of compliance.

What we do

We help circular economy organizations explain their work to everyone who has to act on it, from the public to the regulator.

Other services: strategy, design, SEO and AEO, CRM, advertising, websites, video, and email.

See all our services
The contents spread of Circular Economy Magazine Issue 3
Content & editorial
The team behind Circular Economy Magazine writes your blogs and annual reports too.
The Salish Elements logo beside its hydrogen value-chain diagram
Brand & positioning
Messaging that explains a technical program without needing a glossary.
Canadian Securities Exchange social posts for Pride Month and National Indigenous History Month
Social & community
Posts and events that give people a reason to show up.
A monthly analytics report on a monitor with charts
Analytics & reporting
A plain-language report each month, with what to try next.

We’ve worked with

  • Alberta Beverage Container Recycling Corporation
  • Circular Plastics Taskforce
  • EFS-plastics
  • Canadian EPR Forum, the Canadian Product Stewardship Council
  • Return-It
  • Zero Emissions Innovation Centre
  • Salish Elements
  • FES, Finance Engage Sustain
  • Canadian Securities Exchange
  • TPD, The Personnel Department

Where we show up

  • Member of the Circular Innovation Council, 2026/2027
  • Share Reuse Repair Initiative, SHIFT Lite
  • Coast Waste Management Association
  • Recycling Council of Alberta
  • Recycling Council of British Columbia
  • United Nations Sustainable Development Goals
  • Canadian Circular Economy Summit
  • Canadian EPR Forum
  • Victoria Forum
  • Zero Waste Conference
Cover of Circular Economy Magazine, Issue 01Cover of Circular Economy Magazine, Issue 02Cover of Circular Economy Magazine, Issue 03

27organizations featured so far

Where Canada’s circular economy tells its story.

Circular Economy Magazine spotlights the organizations, leaders, and innovations making circularity a reality in Canada. Three issues in, it keeps us talking with the people shaping the sector, and what we learn goes straight into our client work.

circulareconomymag.com

Our circular economy work

Projects we’ve delivered for recyclers, stewardship programs, and the forums that bring them together.

View all case studies

ABCRC

Making Alberta’s beverage container recycling easy to talk about

  • Social media
  • Design
  • Copywriting
Read the case study

Canadian EPR Forum

Rebranding the Canadian Stewardship Conference as the Canadian EPR Forum

  • Brand and identity
  • Website
  • Newsletters
Read the case study

EFS-plastics

Leveraging social media to showcase industry expertise

  • Social media
  • Design
  • Copywriting
Read the case study

Return-It

Elevating brand messaging through strategic storytelling

  • Advertorials
  • Brand and identity
Read the case study

What clients say

From projects to long-lasting working relationships, we are committed to exceeding our clients’ expectations and growing their impact.

The Sparx team has been a dream to work with. They are proactive, organized, and motivated beyond just doing a good job. They are committed to creating positive impact for transformative change, and this shows in the quality of their work and their interpersonal style. I couldn’t recommend Sparx enough as a team to safeguard your precious work and ambitions with!
Victoria HurthIndependent Pracademic
We enjoy working with Sparx for their quick turnaround and excellent collaboration with Salish Elements. … We also get many compliments on our logo, which has grown over the last year in collaboration with Sparx. This has allowed us to create an overall brand image that is starting to mature more, and we are excited for the future journey to unfold!
Deanna AmbroseCommunications Director at Salish Elements
Sparx can ‘get it’ in a very short period. What most people don’t know is their own internal continued education. Whether sector and industry-specific or general market outlook, they incorporate what’s new with their foundational knowledge and expertise.
Barrington MillerFormer President at Grove Group of Companies

The people behind the work

Get to know Sparx
  • Hamish Khamisa
    Hamish
  • Ken Yeung
    Ken
  • Alexandra Nikitina
    Alexandra
  • Elisabeth Choi
    Elisabeth
  • Nicole Yeh
    Nicole
  • Sonia Lau
    Sonia
  • Libby Shabada
    Libby
  • Michelle Baleka
    Michelle
  • Amber Clowe
    Amber

Tell us what you’re working on