Sparx Publishing Group is so much more than just a digital marketing agency. At Sparx, we pride ourselves on providing valuable insights into a wide range of topics and fields. One of these includes the world of do-it-yourself investing, which we delve into through our in-house publication, SparxTrading.com.
Recently, we celebrated the launch of the latest issue of Sparx Trading’s one-of-a-kind magazine, Look Back / Look Ahead. Not only was it a fun and valuable project for us to deliver, but it also is an important example of our continued commitment to creating content that we believe will make the lives of individual investors better.
SparxTrading.com was launched in 2011 (one year before Sparx Publishing Group!) to educate new do-it-yourself (DIY) investors on how to get started in the investing space and also to keep seasoned traders informed about market updates.
Since its inception, SparxTrading.com has evolved to provide visitors with a myriad of useful tools, information, and industry updates, from online brokerage profiles and comparisons to the recurring Discount Brokerage Weekly Roundup and Discount Brokerage Deals and Promotions blog posts.
Amongst Sparx Trading’s many offerings is the Look Back / Look Ahead series, which was launched in 2014. Now published in a magazine format, this series offers a unique perspective on the Canadian online investing space, providing highlights from the previous year and previewing what investors can look forward to in the coming year – hence the name, Look Back / Look Ahead!
What makes Look Back / Look Ahead truly unique is the fact that these in-depth articles are written by senior executives from the Canadian online brokerages themselves. This perspective allows for a frank view of any lessons learned from the previous year and the planned changes and improvements for the following year. In an increasingly digital world, it provides a human connection to the world of online investing and enables readers to hear from the individuals who often set the tone and vision for their respective online brokerage. Ever since its launch in 2014, the magazine has continued to garner strong participation from the country’s most popular online brokerages.
The team at Sparx is excited for readers to peruse the latest edition, Look Back 2020 / Look Ahead 2021, which features six renowned Canadian online brokerages as well as an entirely refreshed look, including new branding.
Last year, DIY investors experienced wild stock market volatility, high volumes, and very rapid change at Canadian online brokerages, and the magazine showcases how online brokerages had to adapt during these historic times by focusing on agility, communication, and user experience.
This year’s Look Back / Look Ahead is especially outstanding because of our recent digital companion series, The Influencer Edition. A first for Look Back / Look Ahead, this complementary series brings together some of the most experienced voices in the Canadian brokerage industry, including Rob Carrick of The Globe and Mail, Mike Foy of J.D. Power, and Glenn LaCoste of Surviscor, to weigh in on important lessons from the past year and to suggest what DIY investors should pay attention to in the year ahead.
Sparx Trading was first created in response to the financial crisis of 2009 and a macro trend of individuals needing better financial information to prepare for their financial futures. This publication was built on the mission of helping self-directed investors improve their financial decisions, to lead to better financial outcomes.
Today, SparxTrading.com embodies Sparx’s motto of creating “content to make the world better” by continuing to provide valuable information and data that can help individuals confidently understand and navigate the financial world and manage their own investing. It is a testament to the power of content to be able to make a difference, and it is our firm belief that helpful content is what ultimately earns a loyal audience.
For any content marketing or financial marketing inquiries, please don’t hesitate to reach out to Sparx Publishing Group here. We’d be more than happy to help!
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