Key Takeaways from the National Magazine Awards: 2023
Sparx recently attended the NMA:B2B Awards Luncheon, an event in Toronto to celebrate the best of the best of the best in Canadian B2B magazine publishing. Read on to learn more about the event, what we got out of it, and our key takeaways.
/2 mins/ SparxTeam
At Sparx, we pride ourselves on being masters of our craft. That’s why in 2021, we launched our own purpose-driven magazine, Make The World Better Magazine, a publication that shares incredible stories of individuals and organizations who are driving positive impact.
Of course, part of mastering a craft is looking for inspiration and learning ways to make your work even better.
Connecting With Canada’s Premier B2B Magazine Publishers
Sparx was thrilled to be one of roughly 100 attendees, all of whom directly work in the magazine/publishing industry, to celebrate the best of the best in Canadian B2B magazine publishing and mingle with nominated writers, editors, and contributors.
In a beautiful room overlooking Toronto’s vibrant downtown district, including Toronto City Hall and the Eaton Centre, the event ran seamlessly with winner announcements and breaks for food, including a delicious multi-course lunch, and plenty of time for networking.
Learning and Sharing Our Purpose-Driven Vision
While this event was awards-based, that didn’t stop us from absorbing as much as we could from our various conversations with professionals in the space.
We learned more about the current state of the Canadian B2B magazine industry, various distribution channels for magazines, target audiences of different B2B magazines, and monetization paths — all useful information to apply to our Make The World Better Magazine as well as the other magazines that we publish on behalf of our clients.
We were thrilled to spread awareness about our magazine portfolio and share copies with interested individuals. As representatives of the only purpose-driven magazine at the event, Make The World Better Magazine stood out from the crowd of publications for lawyers, university alumni, and other B2B-focused groups.
Even though we weren’t nominated (yet!), we found the value in seeing the best practices and celebrating outstanding publications.
Inspiring Quality Storytelling
The room was filled with vibrant discussions, but there’s no doubt that the rise of artificial intelligence and competition for attention were topical. Among the concerns: publishers run the risk of producing hastily-made, filler content that doesn’t inspire, represent, or engage readers.
What the NMA:B2B Awards Luncheon does well is encourage the difficult but important journey of quality storytelling by empowering writers, editors, designers, and content creators to continue to focus on producing quality content and communicating the value of it.
Overall, we hope to attend this event again and applaud their sensitivity to sustainable event programming, like avoiding disposable cutlery and plates and being mindful of their paper footprint.
It was a valuable experience for us to learn about and celebrate B2B magazine publishing and see a clearer path forward for our own magazine initiatives.
This summer, Sparx travelled to Toronto for the Social Finance Forum 2023, a hybrid event presented by Future of Good and SVX. Read on for our key takeaways, including changemakers we learned from, the state of social finance in Canada, and the need for re-imagining power in the impact finance space.
Uncover unique perspectives, connect and collaborate with values-aligned professionals, and further your impact at purpose-driven events happening this fall. Read on for our list of networking and learning opportunities taking place over October, November, and December.