Your organization has big dreams of making the world better. Chances are, there are people out there who share those same dreams and values. Leading with your values in your content marketing efforts can help grow a loyal, likeminded following, which can result in positive long-term benefits. Here’s our guide to leading with your values in content marketing.

• Purpose-Driven Marketing Tips /

Your purpose-driven organization is thinking outside of the box to make the world better. Similarly, your marketing efforts may also need some “out of the box” thinking to effectively communicate your impact and convince customers that you’re the environmentally and socially-conscious choice. Here’s Sparx’s guide to overcoming challenges that are unique to sustainable marketin...

• Purpose-Driven Marketing Tips /
• Sustainability Tips /

Your organization is making the word better. Marketing can help you spread the word and achieve your impact goals. These days, marketing doesn’t have to be a luxury that breaks the bank. Here’s how to up your purpose-driven marketing game on a budget.

• Purpose-Driven Marketing Tips /

Heal Mary provides a patient-empowered platform that makes clinical trials accessible to people of all backgrounds. Learn more about their mission to connect everyone with the best possible health outcomes in this exclusive interview with Founder Cassandra Hui.

• Make The World Better Magazine /

QMUNITY is a LGBTQ2SAI+-specific resource and community centre in British Columbia that’s on a mission to provide safe and welcoming communal spaces. Learn more in this exclusive interview with Visual Communications Designer, Tamara Touma.

• Make The World Better Magazine /

ShareWares is disrupting the single-use status quo and rebelling against take-out packaging waste with their closed-loop reuse services. Learn all about their mission in this exclusive interview with CEO Cody Irwin.

• Make The World Better Magazine /

Raising the Roof is working to break the cycle of poverty through long-term solutions to homelessness. Learn more in this exclusive interview with Leslie Bellingham, Director of Resource Development and Communications, as featured in Make The World Better Magazine.

• Make The World Better Magazine /

Big Brothers of Greater Vancouver uses mentorship to help improve the lives of disadvantaged youth. Discover how they’re creating community-wide positive impact in this exclusive interview with Mandy Wong, Development and Marketing Manager.

• Make The World Better Magazine /

Your company is working to make the world better. But how do you know the initiatives and campaigns you’re undertaking are having a tangible impact? And how close are you, really, to reaching your business and mission-driven goals? Here’s our guide on how to set SMART goals in cause marketing.

• Purpose-Driven Marketing Tips /

Salt Spring Coffee is filling Canadians’ cups with positive impact. Learn how they’re brewing up good for people and planet in this exclusive interview with Veronica Meas, Digital Marketing Specialist.

• Make The World Better Magazine /