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- Full Stack Marketing /
Canadian Securities Exchange
The Canadian Securities Exchange, or CSE, began its operations in 2003 and has grown to become a leading Canadian stock exchange. With over 600 listings (and counting), the CSE is home to innovative companies from various sectors, including technology, mining and exploration, life sciences and more.
About CSE
Known as the Exchange for Entrepreneurs, one of the CSE’s goals is to provide public companies with a combination of cost-efficient access to capital markets and exceptional service.
Challenges
Scaling an organization is no easy feat. In the CSE’s case, their “hockey stick” moment arrived in 2014 when they became the first major stock exchange in the world to accept public listings of cannabis companies, effectively signaling the start of an entirely new industry.
The challenge for the CSE was twofold: first, they had to keep up with a rapid expansion of a new industry and second, they had to ensure they upheld a high standard of service and engagement with the many businesses and entrepreneurs that were already listed with them.
To meet the challenge of remarkable growth in clients, the CSE turned to Sparx in 2014 to help provide a full stack marketing solution which included strategy, development and execution across all of their digital and print channels.
Solutions
Working closely with the CSE, Sparx has developed a multi-channel content marketing ecosystem that showcases their brand across a number of important digital platforms and helps them appeal to their diverse and innovative audience of entrepreneurs.
Today, the CSE’s website attracts an international audience and generates millions of impressions per month. Sparx has worked on countless projects for the CSE, including the development and publication of their quarterly magazine, Public Entrepreneur, as well as content creation for their social media channels, podcasts and blog.
In addition, Sparx provides marketing support for the CSE at local, international and virtual showcase events, from the PDAC Convention in Canada all the way to CannaTech Davos in Switzerland.
More of Our Work
Here are a few other clients Sparx has worked with...
- Marketing Support Services /
Pacific Services Group
Pacific Services Group, or PSG, is the parent company of two full-service transfer agencies that operate in both Canada and the US. Working with PSG, Sparx provided efficient, on-demand marketing services and quick-turnaround requests, from graphic design to print advertisements.
- Content Strategy /
Galt Foundation
A non-profit staffing organization, Galt Foundation provides, promotes, and expands employment opportunities for individuals with disabilities. Sparx helped the company with a digital transformation which included creating a content strategy to help grow awareness and engagement across their social media channels, blog content, and more.